Coolhaus
www.eatcoolhaus.com twitter.com/coolhaus facebook.com/coolhaus
Hello friends!
We know, we know, it’s been quite a while since we did any writing on here (hey, the pictures are awesome, right?), but we wanted to make an appearance to talk a little bit about the amazing series of webisodes that Inside My Kitchen recently released about us on their YouTube Channel!
Before anything else is said, check out the five videos in the series (because they’re pretty wonderful, if we do say so ourselves):
http://www.youtube.com/watchinsidemykitchen
RIGHT??? Don’t you feel so very informed now? And maybe a little hungry? We know, that effect is common.
{mmmm….}
{sorry, couldn’t resist}
So after the folks at IMK learned so much about us, we decided to learn a little about them as well. Here’s what we found out:
- The local LA company is intrigued by and curious about the culinary culture in and around the city. The show was started to make the masses aware of these unique eateries. Smart.
- They decided to use the medium of online video instead of working on Television to appeal to the current foodie generation in LA. These people research their upcoming culinary adventures online through blogs, reviews, and city maps, so the IMK peeps said Hey, let’s provide even more info online with a show! Again, smart.
{Fun fact: YouTube is the second most viewed webpage behind Google!! That’s a pretty wide audience range. That’s probably a pretty good amount of foodies.}
- Okay, continuing on. To find the cool spots, IMK does the same thing we all do, check Yelp, Zagat & Chowhound and read reviews. Then - the part that sounds the most fun - they check out and most likely eat everything good at the most highly rated and reviewed places!! Where do we sign up for this?? If they agree with the high rating, they look into featuring them (like they did with us) and the filming process begins and concludes with high quality videos just like ours! (see link above if you haven’t done so already) (no really, do it)
- The writer has gained 5 pounds since the start of the show. (we would gladly take some of those pounds to check out the places they go!)
- Their director, Jay Ahn’s favorite food is octopus. (hey, we love an adventurous palette)
- Our Irish Breakfast ice cream sammie is one of their crew favorites! They could eat it everyday! (don’t worry, we could too)
- They read 6 food blogs daily and shuffle between a running total of 20. (phew!)
- More than a few of their crew is addicted to coffee. (guilty)
If you haven’t already heard, COOLHAUS has been nominated in the 2012 Vendy Awards Best Dessert category! To celebrate this milestone, we’ve enlisted the help of our friends at Bushmills Irish Whiskey to come up with a special menu that involves putting a boozy twist on a COOLHAUS classic. This is a competition after all so we can’t reveal all the tricks up our sleeves, but for sneak peeks as to what our menu will be, follow @COOLHAUS @CoolhausNY @BushmillsUSA all week on Twitter for exclusive behind-the-scene footage as we prep for the big day!
Tickets for the 2012 Vendy Awards are on sale now. Purchase yours and be the first to try our new exclusive Bushmills ice cream!
Watch Your Back, Mister Softee: Coolhaus Marries Architecture & Ice Cream
“Your building looks like a layer cake,” Natasha Case’s professor admonished. She was in architecture school at UC Berkley, and took this critique to heart. “He tells me this, and I’m thinking, why would he say that negatively? Layer cakes are awesome.” So, for her second model, Natasha — now the cofounder of an ice cream sandwich truck called Coolhaus — constructed it from cake batter instead of cardboard. Everyone was transfixed during her class presentation. Then came the lightbulb moment: With food, getting people to pay attention is, truly, a piece of cake.
Our friends from Yum Sugar popped by to film a piece at the store. We can’t wait to see it!
P.S. That’s our GM, Eve, on the left back there!
